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My father, Herb Fry Jr., has been waterproofing basements since 1978.
When he started it was him and four other guys, all qualified masons. Back then there were only a few waterproofing companies out there.
Then as more and more information came to light about the dangers of moisture and mold in the home the industry exploded launching hundreds, even thousands of new companies. People that have never even worked on a construction crew let alone waterproofed a basement hailed themselves as waterproofing experts.
Using high-pressure salesman and scare tactics they bullied people into paying too much money for products they didn’t need. It became difficult to compete in such a money-driven industry where contractors and customers are constantly at odds. Never was this truer then when I joined on with my dad in 2000.
I heard horror stories from customers about salesman who refused to leave and berated the customer telling them that they had to sign today or there house would fall down. Needless to say we had to separate ourselves from these individuals who just wanted to get the money and run.
We asked ourselves how we could restore the customer’s faith in their waterproofing contractor. So what we did was come up with a set of business procedures that you will only get from an honest and highly-qualified waterproofing contractor.